No URL in welcome email

Thank you for your feedback regarding the absence of a direct login link in the BetterFleet welcome email, we appreciate you raising this and understand that it can create friction during onboarding.

The primary reason we do not currently include an application link is due to how authentication is shared across our multiple BetterFleet products (Manage, Plan, and Asset). At present, we do not yet have a fully automated way to determine which specific application(s) a new user should access during onboarding. A simple implementation would result in users receiving links to multiple applications that may not be relevant to their role or licence, which can cause confusion and, in some cases, incorrect access flows.

Supporting a more targeted and role-appropriate experience requires deeper integration between authentication, permissions, and licensing across our platforms. While this is entirely achievable, it involves platform work, and until now we have prioritised delivering core functionality and operational capabilities where we have seen the greatest immediate customer value.

There is also a deliverability and security consideration. Many organisations train users to be cautious about clicking login links in emails, and embedding clickable links in automated onboarding emails can increase the likelihood of messages being flagged or blocked by spam and security filters. The current approach helps maximise email deliverability and reduces the risk of legitimate welcome emails being quarantined or ignored.

That said, we recognise the usability impact of the current experience. Our product and engineering teams are actively reviewing options to make onboarding more intuitive, including investigating whether recent improvements in our Single Sign-On and identity framework can enable a faster, safer, and more user-friendly solution. This work requires dedicated engineering time to ensure it is delivered in a secure, scalable, and maintainable way, but we can assure you that it is on our roadmap for evaluation.

Thank you again for the feedback, improving the onboarding experience is important to us, and we will keep you updated as we make progress.